The iStartup Angels Group

Investment Criteria
While the merits of each investment will vary, we evaluate your venture according to the following criteria:

Typical Investment Targets
  • Investment size of $50,000 to $500,000, or assisting to raise up to $5,000,000 when we co-invest with partners
  • Pre-seed and seed stage companies
  • Technology or solution that can be demonstrated (advantage)
  • Testimonials from customers or potential customers (advantage)
  • Management team
  • Large or quickly growing market
  • Proprietary or innovative product or service that has a scalable business model
Management Team
We look for teams of high-quality entrepreneurs with a track record of leadership and performance – either in the company’s specific industry or in prior entrepreneurial ventures. We also look at your team’s passion for and commitment to the new business idea, and your ability to inspire confidence among future stakeholders, including employees, potential customers, and investors. As we will be working together as partners, your team’s credibility is essential. In addition, your team must be open to and comfortable with receiving input provided by iStartupAngels partners.

Market Opportunity
We invest in solutions that address major problems for significantly large target markets (i.e. a $100+ million market). Your company must demonstrate a strategy to claim significant share of this market (i.e. 20%+). There are plenty of great business ideas – but not all businesses will generate returns that justify iStartup Angels Group and later on venture capital financing. Therefore, providing a solution to a problem with a large potential market is essential.

Use of Proceeds
Funds must be used to accelerate your company’s achievement of key milestones that increase the company’s value. We often fund activities that include research and product development, building a sales and marketing infrastructure and hiring key executives.

Growth Potential
We look for companies that can grow quickly and manage the scale necessary to succeed. Your company must demonstrate a plan to generate significant profits beyond the initial product idea. Do you have a strategy to achieve multiple sources of revenue? We also require well-conceived financial projections, based on sound assumptions, demonstrating consistent profits and cash flow growth.

Competitive Advantage
Your company must have some proprietary features that distinguish you from potential competitors or provide barriers to entry that prevent other companies from capturing your customers with a similar offering. Attributes that convey competitive advantage include intellectual property protection, exclusive licenses, exclusive marketing and distribution relationships, strong brands, scarce human resources (i.e. knowledge and skills), and access to scarce raw materials.

Our group members – all accredited individual investors – have significant executive experience in a variety of fields. One of the benefits of working with iStartupAngels is the active coaching and contact network that such investors can provide. As such, there must be a fit between members of our group and your idea.

We prefer to invest in first-of-a-kind new ideas, rather than incremental enhancements to common products and services. Is this a nice-to-have, or a need-to-have product or service? However, we approach highly complex, esoteric technologies with caution. The concept behind the technology must be proven and verifiable. Further, we avoid science projects that don’t demonstrate a clear path to commercialization. Any breakthrough innovation must be accompanied by a strong business plan.

Exit Strategy
iStartup Angels typically seek returns of x10 to x50 times our initial investment, within 5 years. This level of return on investment is essential due to the high risk and likelihood of failure among early stage ventures. Thus, a clearly articulated exit strategy – how returns will be extracted – is essential. For example, do you plan to sell the company to an established corporation in your industry? Or will your exit be through subsequent rounds of financing – venture capital or the public markets? We are not just interested in the strategy you select, but more importantly in the how – the operational strategy that shows specific steps you will take to achieve the exit.

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